Kev4Kreations
A custom eCommerce website designed and developed for Kev4Kreations, a small business offering handmade goods, custom products, and pop culture collectibles. The goal was to create a fun, approachable brand presence while delivering a seamless shopping experience across multiple product categories.
The site was built using Wix, with a focus on intuitive navigation, clear product organization, and mobile responsiveness. Key features include dynamic product pages, filtering systems, and a custom order request flow, allowing users to easily browse, personalize, and purchase items.
This project emphasized UX-driven layout decisions, scalable structure for future growth, and translating a creative, multi-category brand into a cohesive digital experience.
Year
2025
Duration
7 Weeks
Category
Web Design
Tools
Wix
PHASE 2 | DESIGN, CONTENT + DEVELOPMENT
Branding
The branding for Kev4Kreations was developed to reflect the business’s creative, hands-on identity while maintaining a cohesive and recognizable visual system. A bold green color palette was chosen as the primary brand color to convey energy, originality, and a fresh, maker-driven aesthetic.
The logo centers around the initials “K4K,” creating a simple and memorable mark that reinforces brand recognition. Subtle visual references to 3D printing were incorporated into the design, connecting the identity to one of the business’s core offerings while adding a layer of meaning without overwhelming the mark.
Layout Design
Header & Footer
Home Page
Sign Up / Sign In Overlay
Subscriber Overlay
Collectibles
Funko POP! Collection (One Piece)
Product Page
3D Prints Page
3D Print Product Page
Side Cart
View Cart
Custom Request
About Page
PHASE 3 | TESTING
SEO + Site Speed
SEO and site performance were optimized to improve visibility, usability, and overall user experience. Using Wix’s built-in tools, each page was configured with targeted keywords, custom URLs, title tags, and meta descriptions to strengthen search engine indexing and discoverability.
Site performance was evaluated using both Wix’s speed testing tool and Google PageSpeed Insights. Initial results showed strong load times, with most content visible within approximately 2.2 seconds, along with high accessibility and SEO scores. Ongoing adjustments were made to address performance gaps and ensure the site remains optimized as content scales.
Usability testing was conducted to validate navigation and user flow, with feedback confirming a clear and intuitive browsing experience. Iterative improvements, such as layout refinements and enhanced homepage visuals, were incorporated based on user insights, ensuring the final design is both functional and user-friendly.