Trail
taste
lead UX interaction and visual designer | UX researcher
TasteTrail is a user-friendly website that provides a platform for users to discover, view, and learn cooking recipes and tutorials.
The Problem
Cooking enthusiasts often struggle to find reliable sources for recipes and tutorials. Existing platforms lack user-friendly interfaces and comprehensive content, leading to frustration and wasted time.
The Solution
My goal was to design a website with a centralized platform that offers a wide range of recipes and tutorials, catering to all skill levels and culinary preferences.
Key Insights
Filtering
Users wanted a more robust search and filtering system implemented to help quickly locate recipes based on specific criteria.
Interaction
Users would like somewhere to engage with others like a comment section or blog page to seek clarification, share tips, and learn from others’ experiences.
Mobile Functionality
Several users access the website on mobile devices, so a responsive web design was necessary.
Takeaway
Incorporating user feedback and insights into the design & development phase created a more engaging and effective user experience. Addressing pain points related to content navigation, recipe clarity and mobile usability resulted in an increased user satisfaction and retention rate across platforms.
Explore TasteTrail: Hi-Fi Prototype